BT ups price of Sport package

UK telecom giant and broadcaster BT has announced price increases to its BT Sport pay TV channels.

Customers will have to pay up to £48 (€53.78) extra a year from the end of July.

People subscribed to the Classic, Essential, Entertainment, Entertainment Plus and Sport Starter deals will pay an extra £1 a month. Those on the Entertainment Starter deal will face an increase of £24 (€26.89) per year. Customers with the Max plan will face the biggest increase of an extra £4 per month, or £48 per year. 

Broadband customers who subscribe to the BT Sport app will pay £1 a month extra. This will increase the package price to £11 per month, or £132 (€147.88) per year. 

Customers were informed of the price increases over email, with a message that read: “Some customers will see no changes at all, and we believe we continue to provide unrivalled value for money when it comes to TV and sport content our customers love.”

Affected customers are able to remove the BT TV and Sport part of their package penalty-free within 30 days of receiving the notice of the price change.

BT has heavily invested in its sports offering, most recently signing a multi-year deal with WWE that will end the wrestling promotion’s 30 year relationship with Sky.