ITV signs up M2A Media for additional 12 months

Cloud-based video solutions provider M2A Media has renewed its contract with ITV by 12 months.

The company’s chosen by ITV to aid in the development of its catch-up assets for live programmes. The project was deemed such a success that it made it to the shortlist of this year’s EBU Technology & Innovation Award.

Following a successful proof of concept, the UK broadcaster chose M2A Media’s Live Capture solution to move its Late & Live workflow into the cloud, thus enabling its viewers to catch-up with programmes more quickly after the end of transmission.

Zoe Carter, director of content operations at ITV, commented: “Partnering with M2A Media led to a market-leading solution that has revolutionised the creation of our catch-up assets for our live programmes.

“Ultimately this has streamlined workflows and most importantly, improved viewer satisfaction. We are delighted to have renewed our partnership with M2A Media – the team’s expertise in cloud-based video workflows is invaluable to ITV’s technical operations.”

Marina Kalkanis, CEO of M2A Media, added: “The M2A team greatly enjoyed working with ITV on its Late & Live Solution and we are delighted that our partnership has been recognised by the EBU.

“It is hugely gratifying to know that M2A Media’s Live Capture product is responsible for the UK public’s enjoyment of some of ITV’s top-rating live events and blockbuster shows, and with Love Island back on air this month, we’re looking forward to more of the same this year.”