TVB signs deal with Harmonic for content encoding on OTT

Video delivery technology and services provider Harmonic has announced a deal with Television Broadcast Limited (TVB), a leading television broadcasting company based in Hong Kong.

The agreement will see the deployment of Harmonic’s EyeQ content-aware encoding for TVB’s myTV Super OTT platform.

EyeQ encoding optimises bandwidth for OTT services, reducing TVB’s CDN costs and improving viewers’ quality of experience by significantly decreasing the amount of stream buffering and startup delays.   

Tony Berthaud, vice president of sales and services, APAC, at Harmonic said: “Today’s television viewers expect the same flawless, uninterrupted quality of experience for OTT as broadcast.

“Our EyeQ content-aware encoding enables TVB to achieve constant video quality for OTT and improved speeds for video delivery. With the bandwidth savings that EyeQ encoding provides, TVB can enhance its offering and deliver valued-added services like UHD and new sport channels in the future, keeping viewers engaged and watching longer.”