BFI launches classic British cinema app on Roku in the US

The Man Who Fell to Earth (1976)

The BFI has launched a version of its BFI Player SVOD platform on Roku in the US.

The BFI Player Classics platform offers 140 of ‘the best quintessentially British films’ to viewers for a fee of US$5.99 (€5.35) per month.

Classic titles on offer include Brighton Rock, The Wicker Man, and The Man Who Fell to Earth.

BFI Player initially launched in October 2013 in the UK as a part of the BFI’s efforts to support the nation’s film industry and grow audiences for independent and specialised film.

Edward Humphrey, director of digital at the BFI said: “We’re very excited to bring BFI Player Classics to audiences in the US. The BFI brand is already well- known to discerning American film lovers through our home entertainment releases, Sight & Sound magazine and web publishing. With the launch of BFI Player Classics, those brand values of expert curation, high quality programming and rich contextualisation can now be enjoyed through a distinctively British streaming service.”

The BFI also said in a statement that it will look to work with more US platforms in the future following the initial launch on Roku.