Nordic Entertainment secures W Series motorsports

Nordic Entertainment Group (NENT) has secured the exclusive Nordic media rights to W Series, the all women motor racing championship.

Every race from the 2019 W Series season will be shown live on the Viaplay streaming service and Viasat pay TV channels, with selected races broadcast on NENT Group’s free-TV channels.

NENT’s acquisition to the rights will bring coverage of six races at European tracks, with an expanded 10 race season planned for 2020 covering Europe, the US, Australia and Singapore.

According to NENT, the W Series championship intended to provide a bridge to Formula 1.

NENT Group’s motorsports coverage also includes Formula 1, Formula 2, Porsche Supercup, Race of Champions and Formula Renault Eurocup in Denmark, Norway and Sweden; and NASCAR and MotoGP across the Nordic region.

Kim Mikkelsen, NENT Group head of sport said: “It’s been far too long – 43 years – since a woman started a Formula 1 Grand Prix race. W Series offers thrilling action to race fans, as well as a timely platform to boost female participation at motorsport’s highest level and inspire a new generation of drivers and engineers. We’re proud to become the first in the Nordic region to show W Series, as Viaplay and Viasat continue to fuel the very best motorsports experiences for our viewers.”

Catherine Bond Muir, CEO of W Series said: “This is a terrific partnership for us. The Nordic region has some of the world’s most passionate motorsports fans, and what better way to engage and entertain than with live coverage of our all-female single-seater racing? NENT Group is the region’s leading provider of motorsports programming, and our ideal broadcast partner.”