Eros Now partners with Vindicia in digital subscriptions pact

Indian over-the-top service Eros Now has selected Vindicia’s CashBox digital subscription platform, in a move the companies said will help drive global subscriber growth for the service.

Amdocs-owned Vindicia claims that CashBox offers “extreme ease of use” for subscribers, as well as data-driven insights and improved customer acquisition.

“This alliance with Vindicia will enhance the consumer experience and offer seamless transaction capabilities,” said Rishika Lulla Singh, CEO of Eros Digital.

“With changing consumer dynamics, the association will also help to provide subscriber intelligence that will bring business agility to continuously boost the overall video watching experience, thus driving consumer retention, global connecting and increasing subscriber growth.”

Amdocs’ head of media, Darcy Antonellis, said: “With the continued and growing traction of our media business in the Asia Pacific region, we are thrilled that Eros Now has selected Vindicia CashBox to support all aspects of their digital subscription business requirements.”

Eros Now is a South Asian entertainment platform that offers a library of over 12,000 Indian films, music videos, TV shows, original web-series and short-format content to more than 142 million registered users and 15.9 million paying subscribers.