Deluxe names EMEA distribution chief

Andrew Bell

Video technology and distribution specialist Deluxe Entertainment Services Group has promoted Andrew Bell to managing director of its EMEA distribution business.

Bell has for the past 15 months has led the company’s distribution operations and technology arm in EMEA, consolidated Deluxe’s theatrical, broadcast and OTT operations and established the company’s new state-of-the-art facility in West London, Deluxe House, to meet the distribution needs of clients from across the region.

As managing director, he will now extend his leadership across the EMEA distribution business, adding sales and product to his operational responsibilities.

Prior to Deluxe, Bell was Executive EVP for global operations for BBC Worldwide and SVP of operations at Encompass Digital Media.

“The entertainment landscape is changing rapidly and with it, the needs of our clients.  Deluxe is perfectly positioned to deliver the high performance and services required to address these. Andrew will have full responsibility for the leadership and development of the EMEA business, and play a key role in ensuring the talent and technology that make up our business are addressing the ever pressing needs of the market, whether in localisation, distribution or digital cinema,” said Justin Beaudin, chief operations officer, distribution at Deluxe.