Clubbing TV secures berth on Iflix

Lifestyle and dance music channel Clubbing TV has struck a distribution deal with Asian subscription video-on-demand service Iflix covering 13 countries.

The agreement means that Clubbing TV will have its own premium branded area on the Iflix platform.

The channel’s linear feed and library of long and short-form VOD content will be available to Iflix users for free BBC iPlayer is vital to our audiences, particularly younger ones – it’s the way they increasingly consume content

Clubbing TV said the deal meant it would now be available across a cumulative 50 countries with a reach of over 100 million potential viewers.

“We at iflix have committed to bringing users the widest breadth of engaging entertainment content available. We are excited to partner with Clubbing TV for 24-hour ‘beyond the velvet rope’ access to the hottest club and festival entertainment from around the world, on our platform for free. The addition of Clubbing TV’s linear channel and VOD content further expands iflix’s music and lifestyle offering for our rapidly growing and highly influential GenZ and millennial audiences,” said Craig Galvin, Iflix global head of content.

“Electronic Dance Music is mainstream and universal. More than a music genre, Dance Music is a lifestyle! Clubbing TV and iflix share the same DNA, we both target the Millennials and Digital Natives. Thanks to this major partnership they can find the DJs they love, Live concerts & festivals, Live DJ sets and more exclusive premium content available worldwide, in HD, anytime and on multiple screens.” said Clubbing TV’s Chairman and CEO Stéphane Schweitzer.