Synamedia takes aim at streaming service account sharing 

Synamedia has launched a new solution designed to help streaming service providers combat account sharing between friends and families.

Synamedia Credentials Sharing Insight uses artificial intelligence, behavioural analytics and machine learning to identify, monitor and analyse credentials sharing activity across streaming accounts.

Jean-Marc Racine

Operators can then choose to apply specific policies to accounts where sharing exceeds a predefined threshold, for example by prompting a user to upgrade to a premium shared account service.

The solution highlights unusual activity in real time and can also be used to detect and shut down large-scale, for-profit credentials sharing accounts run by fraudsters.

“Casual credentials sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action,” said Jean Marc Racine, chief product officer and general manager EMEA of Synamedia.

“Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”

Synamedia will demo its Credentials Sharing Insight and other solutions at the Consumer Electronics Show (CES) in Las Vegas next month.