Mediavision: 48% of Nordic homes use SVOD

Almost half of all Nordic households now subscribe to at least one subscription video-on-demand service, according to Stockholm-based business development consultants Mediavision.

The report claims that today 5.3 million Nordic homes, some 48% of the region’s total, now take an SVOD service, an increase of 850,000 new SVOD households compared to the same time last year.

SVOD stacking, or taking several SVOD services simultaneously, was also found to have grown over the past year, contributing to overall growth in the Nordics.

Households taking three or more SVOD services was the fastest-growing segment. In Norway 280,000 homes, more than a quarter of the country’s SVOD households, subscribe to three or more SVOD services, with Sweden and Denmark reported to be “not far behind”.

“Nordic consumers have both an unwavering appetite as well as the economical capacity for streaming services and we’re not seeing a stagnation,” said Marie Nilsson, CEO of Mediavision.

“The strong growth across the Nordics will most likely continue throughout 2019. The new EU regulations, which will require more Nordic content, will likely fuel the growth even further. The SVOD stacking phenomenon will most certainly continue to increase.”