T-Mobile Austria names consumer marketing chief

Michael Rochel

T-Mobile Austria, which purchased cable operator UPC Austria from Liberty Global earlier this year, has named Michael Rochel as head of marketing for residential customers, effective as of December 1.

Rochel, who will report residential customers director Jan Willem Stapel, was previously head of marketing and product management in T-Mobile ‘s consumer business unit.

T-Mobile Austria completed the €1.9 billion acquisition of UPC Austria in July, positioning it as a more serious competitor to incumbent operator A1 Telekom Austria in the market for converged, broadband, TV and mobile and fixed telecoms services.