Turkcell targets one billion app downloads in three years

Turkish mobile operator Turkcell has set a target of one billion app downloads within three years, after revealing that its various apps have been downloaded a total of 120 million times to date.

BiP, Turkcell’s IP-based messaging and call app, has been downloaded 20 million times in Turkey and five million times internationally.

The other apps in Turkcell’s portfolio include: music platform Fizy; TV platform TV+; and local search engine Yaani.

Turkcell said it is taking its Turkish experience to other countries where the group operates and beyond, increasing its global relevance through OTT products and services.

“To become the world’s one of the leading digital service provider, we will continue to work hard on turning our way to create digital experiences via best in class digital services,” said Turkcell CEO Kaan Terzioglu.

“Today, including BiP, Fizy, TV+ and other Turkcell applications, we have reached 120 million downloads. Our goal is to increase this figure to one billion within three years.”