Telekom Austria extends rollout of A1 brand into Croatia

Telekom Austria Group’s (TAG) Croatian subsidiary Vipnet is now known as A1 Croatia.

The move, which came into effect on October 1, is part of a rebranding exercise that it taking place across international TAG divisions.

On September 20, TAG announced its intention “to gradually extend the A1 brand to its entire operating business when local market conditions are right”.

The Group’s Bulgarian subsidiary was rebranded as A1 Bulgaria on May 22. Prior to that, the A1 brand was implemented in the Slovenian market (A1 Slovenia) and at A1 Digital, as well as in the international Group brand A1 Telekom Austria Group.

Thomas Arnoldner, CEO of the A1 Telekom Austria Group, explained: “A unified market presence under the A1 brand enhances our visibility as a powerful international group of companies.

“Under the common A1 brand, we want to be perceived as the preferred digitalisation partner and provider of advanced IT, IoT, cloud and content solutions. Our clear focus is on providing innovative offers, flexible services and an outstanding customer experience in all interactions.”

Group COO Alejandro Plater added: “The rollout of A1 and the consolidation of local brand landscapes is an investment in the future that offers promising potential for economies of scale and synergy effects. The brand strategy is also conducive to achieving the efficiency and growth targets of the Group and its subsidiaries when it comes to tapping the potential and opportunities of digitalisation.”