Verimatrix launches Viewthority

Content security specialist Verimatrix has launched Viewthority, a new content distribution platform that provides enhanced connectivity between content providers and video service operators, according to the company.

Tom Munro

The product, delivered as a platform-as-a-service (PaaS), streamlines end-to-end workflows and automates video analytics reporting. The platform, built on top of Amazon Web Services (AWS), is designed to reduce the cost and complexity in the current content delivery processes, resulting in improved competitiveness and enabling new business models, says Verimatrix.

According to the company, Viewthority centralizes the content and security workflows via a common cloud platform with a single point of integration where both parties gain significant distribution efficiencies. This results in reduced workflow processes and unprecedented access to real-time video data and analytics.

Verimatrix says that the platform is built on technologies that set up video workflows quickly and avoid duplicate workflows by using a common cloud platform based on the AWS secure cloud services platform, including a way to ingest live and on-demand video for processing and delivery via AWS Elemental Media Services.

The company says that Viewthority is built on technology that centralises management and control of content licensing terms, distribution windows, playback policies and business rules via a defined rights management interface which has been integrated with the Mediamorph Content Value Management Platform.

Viewthority also rests on Verimatrix’s RightsConnex encryption for end-device playout and Verspective Analytics.

“Based on our experience and talking with the leaders in their field, it became obvious that efficiently connecting a centralized content library to a network of global video service operators would address many of the current challenges of distributing content. We decided to use AWS for its global infrastructure and the robust AWS networking and content delivery services, which were critical,” said Tom Munro, CEO, Verimatrix.

“Using AWS, Viewthority creates a collaborative and transparent environment that opens up new markets, new viewers, and new revenue streams. We are excited to introduce a new way of thinking to the video industry.”

Rob Gardos, CEO, Mediamorph, said: “Mediamorph contributes a significant element to the platform that really fuels the collaboration between content providers and operators. Our integration adds value across the media supply chain to optimize content usage, maximize content revenues and control distribution costs,”

Verimatrix will showcase Viewthority in Hall 5, stand A59 at IBC.