ITV partners with Accedo for AI artwork project

UK broadcaster ITV has partnered with Accedo on a project that will see the video user experience company automatically generate targeted cover artwork.

The project follows an Accedo prototype, developed using the Amazon Web Services cloud platform. Personalised thumbnails for content will be tested on a focus group of ITV viewers in a bid to increase engagement and video consumption.

“Improving user engagement is extremely important to us, helping to ensure that we are delivering relevant and interesting content to all of our users. This project opens up huge potential to offer our viewers a much more personalized, and therefore engaging, experience,” said Lee Marshall, head of product, ITV Hub.

Accedo CEO Michael Lantz said: “Video services are gradually putting more and more effort into personalising services in numerous ways, from personalised ads to content recommendations. This technology has the potential to revolutionize that personalisation.

“Collaborating with ITV gives us not only the content to test our prototype on, but also the reality check our innovation ideas need to make sure they address an existing challenge in a way which will have a positive impact on our customers’ business.”

Accedo is looking to launch other initiatives with partners and will demo the prototype at its booth at IBC next month.