Apple signs up Oprah in multiyear deal

Apple has signed a multiyear deal with Oprah Winfrey to create original programming on its upcoming streaming service.

Apple said in a statement: “Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world.”

There is currently no detail on how much they brought the influential entertainer on board for. Similarly neither party has disclosed the type of programming that Winfrey would create.
Recent deals for talent have reached astronomical numbers across streamers and networks. Warner Bros. recently signed a mega-deal with producer Greg Berlanti for $400 million, while Netflix signed Ryan Murphy for US$300 million.

Netflix also managed to sign former president and first lady Barack and Michelle Obama in a multiyear deal, although how much they paid for the deal was never disclosed.

Winfrey is an esteemed producer, actress and talk show host. She is also the CEO of the Oprah Winfrey Network, an American TV channel owned by Harpo Studios and Discovery.

She became infamous when her daytime talk show designed elaborate giveaways to her audience members and followers across America. This included once giving away a car to each live audience member.