TV4 Play launches on Samsung smart TVs

Bonnier Broadcasting-owned Swedish streaming service TV4 Play has launched a version of its app on Samsung’s smart TV platform.

The TV4 Play app is now available on Samsung smart TVs from 2015 and later. The app can be downloaded from the Samsung Smarthub, enabling viewers to see a range of free-to-air programmes, series and live broadcaster via their TV.

The launch brings TV4 Play, which offers free content, in line with a similar app from pay TV sister unit C More.

TV4 said that the launch reflected the fact that digital viewing was increasingly migrating to larger screens via platforms including Apple TV, Chromecast and Android TV.

The broadcaster said that the launch on Samsung’s smart TV platform would put it in a stronger position on the big screen, where people generally watched for longer.

The Samsung smart TV app was developed in partnership with Nordic technology outfit Norigin, and includes access to both live and on-demand content.