IABM unveils ‘new model’ and regional customer boards

Broadcast and media technology suppliers industry body IABM has used the NAB Show in Las Vegas to unveil a new industry model dubbed the BaM Content Chain: from Creator to Consumer. The move is designed to reflect a growing awareness on the part of broadcast manufacturers that content production and distribution is changing thanks to the impact of the internet and cloud-based delivery of content.

According to the IABM, the new model is designed to cater to changes in the business such as the emergence of web-oriented short-form and user-generated content as well as the move online of traditional broadcast channels. The model is designed to trace all steps between content creation, production and post-production through to management, publishing, distribution and monetisation.

The IABM’s model is built around creation – encompassing live or recorded content in a studio or the field, including user-generated content and social media as well as professional production equipment, production, encompassing live production and post-production including graphics, audio, video production and services, production and post-production software, management, including quality control, and publishing, including linear playout, non-linear publishing systems and services, protection and encryption, linear distribution and encryption over traditional networks and web distribution.

Other elements in the IABM model cover monetisation and consumption.

Customer advisory boards will be crated on a regional basis to bring technology buyers and sellers closer together, and enabling the IABM to cater to the particular needs of specific regions.

Each board will comprise eight members or more and will be tasked wither fostering collaboration between IABM members across technology and business model developments.