Vestel taps Vewd for HbbTV 2.0.1 devices

Turkish TV manufacturer Vestel has signed a deal with OTT technology provider Vewd to use more of the latter’s products across its range of smart TV models.

According to Vewd, the deal will see one of the largest deployments of TVs with smart functionality based on the HbbTV standard to date.

Vestel’s deployment of TVs incorporating HbbTV 2.0.1 will enable applications such as companion screen synchronisation – the real-time synchronization of companion screen audio and video with a live TV broadcast, for example, delivering alternate-language commentary or offering alternate camera angles for sporting events – and dynamic OTT insertion – the integration of broadcast and IP content by for example dynamically adding a streaming local news programme to follow a national news broadcast or providing targeted advertising during shows.

Vestel, Europe’s largest TV manufacturer, produces more than 60 of world’s most known TV brands, including JVC, Hitachi, and Toshiba. Vewd’s technology is already present on about 20 million Vestel TVs, but the latest agreement will see new TVs come to market with support for HbbTV 2.0.1.

“Vestel has relied on Vewd to deliver the most compelling OTT platform on millions of smart TV each year. For our brands, the quality of the OTT experience is paramount. Vewd is the only partner we trust to deliver both premium content and the latest streaming technologies flawlessly to millions of households,” said Hakan Kutlu, vice-president, marketing and product management, Vestel.

“Working together with Vestel means we can deliver real market impact at scale. Consumer expectations are rapidly changing, with more streaming content and interactive broadcast experiences available than ever before. The renewal of our long-standing partnership with Vestel ensures that they can enjoy the best of broadcast and streaming video – both now and in the years to come,” said Aneesh Rajaram, CEO, Vewd.