Magic Leap agrees sports deal with NBA and Turner

Magic Leap has agreed its first sports partnership with the NBA and Turner, in a move it claims will usher in “the next generation of sports viewing and interactivity”.

Magic Leap One headset

The mixed reality company said a newly-created NBA app will be available on its Magic Leap One headset and will offer “an intimate experience that has never been seen in sports”.

“Using Magic Leap’s Screens platform, fans will be able to summon multiple, virtual screens into their field of view,” said Jeff Ruediger, managing director, Magic Leap Screens.

“When paired with Magic Leap’s Digital Lightfield technology and spatial computing, these screens can be shown at any size, and in any location combined with supplemental graphics that allow fans to enjoy their favourite stats, replays and commentary – all without missing the game action.”

The NBA app will feature overlay data on virtual screens and a “life-size Shaquille O’Neal presence” that users will be able to see in their living room as they watch matches.

“At launch we will have a curated list of archived NBA games featuring the most exhilarating matchups from recent seasons, as well as a selection of highlight clips of your favourite teams and players. We are working towards bringing the live NBA game experience to Magic Leap One,” said Ruediger.