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YouTube agrees football streaming deal with LAFC
YouTube has struck a deal with the Los Angeles Football Club (LAFC) to broadcast the team’s locally televised matches via YouTube TV to people living in the LA area.
YouTube and LAFC said the deal was “the first partnership of its kind in North American professional sports” where all locally televised matches are on a live TV streaming provider.
All locally televised LAFC matches will be available on a designated YouTube TV channel alongside original LAFC programming and content, geo-fenced to the Los Angeles market.
YouTube TV will also carry all nationally televised matches on ESPN, FOX and FS1 and said that combined YouTube TV will be home to 30 of LAFC’s 34 English-language matches.
“LAFC is reimagining the sports landscape in the same innovative way we strive to reimagine the live TV experience,” said YouTube director of sports partnerships for the Americas, Tim Katz.
“We couldn’t be more excited to partner with LAFC to be the exclusive home for all locally televised matches and to share our name on the front of their jerseys.”
LAFC owner and president Tom Penn said: “This truly is a historic day for our club… We are excited to provide our fans with a new and creative way to watch all of LAFC’s matches in one place during our inaugural season.”