UPC extends reach of MySports with new network deals

Liberty Global-owned UPC Switzerland has extended the reach of the MySports offering it launched earlier this year, increasing the number of third-party cable distributors for the service to 17.

UPC has struck deals with local network operators Glattwerk, R. Geissmann, Fiberstream and AjoieNet. Glattwerk operates in Dübendorf, R. Geissmann AG in the Basel region, Fiberstream in Lachen SZ and AjoieNet in the canton of Jura. Together, the four new partners reach over 20,000 homes.

Anina Lesmann, member of the executive board of R. Geissmann AG said: “I am convinced that the model consisting of a basic channel, which we are providing to all of our customers at no extra cost, and a premium package will go down very well with our customers.”

René Mächler, CEO of Fiberstream said: “The MySports programming is diverse and innovative. I am certain that the channel will be very well received by sports fans in our area.”

Jean-Charles Petignat, owner of AjoieNet said: “I am delighted that our customers can enjoy lots of live sports content as well as games featuring HC Ajoie in the Swiss League, thanks to MySports..”

UPC provides MySports to third-party distributors who can then create their own packages including the service.

UPC Switzerland launched MySports in September, offering a premium and a basic version of the service. The operator has exclusive rights to Swiss ice-hockey and also offers content including erman Bundesliga football from Sky, Portugal’s Liga NOS and top-tier equestrian sports through a deal with the Fédération Equestre Internationale.

UPC offers MySports to third-party local network distributors. National telco Swisscom unsuccessfully challenged its right to retain exclusive carriage of ice-hockey with the country’s competition watchdog ahead of the service launching.