TDC acquires mobile outfit Plenti

Danish multi-play provider TDC Group has struck a deal to acquire mobile operator Plenti for DKK74 million (€10 million).

Plenti has about 90,000 subscribers. TDC said that the company’s customers would continue on their current plans. However, the service will be integrated with TDC’s mobile network, which the operator said would improve the experience of users.

Plenti previously used the 3 network in Denmark, and TDC said it had enterted into negotiations to migrate customers to its own network as soon as possible.

In addition to basic mobile voice and data over 4G, Plenti provides an ‘entertainment’ offering comprising access to audio and e-books from Poliken Books, magazine from publishers Egmont, Aller and Bonnier, and news services Ekstra Bladet+ and Beflingske. The complete mobile voice, data and entertainment package costs DKK199.

Michael Moyell Juul, EVP of TDC Group, said that the Plenti had a strong team and had acquired a large number of customers in a short time. He said that the acquisition was attractive both from a financial and a strategic angle.