Curzon taps Easel TV for new SVOD service

UK cinema chain Curzon has partnered with Easel TV for rollout of its new membership SVOD service, Curzon12.

The offering, which is currently available in beta, lets Curzon cinema members stream 12 “essential films” for free at home each month by entering their Curzon membership number.

OTT video services provider, Easel TV, is powering the curated service with its ‘Suggested TV’ platform.

Curzon’s director of digital ventures, Philip Mordecai, said that Curzon12 complements Curzon’s existing premium home cinema service – a TVOD model that includes a 15% discount for Curzon members.

“Our launch of SVOD is a clear preeminent move in the global cinema entertainment market and it will naturally enforce our strategy – customer and film first,” said Mordecai.

“As we continue to enhance our cinema membership proposition we wanted to make Curzon Home Cinema an integrated part of our core cinema customer’s life – not just a isolated or standalone alternative.”

Curzon offers three tiers of membership, called ‘classic’, ‘cult’ a ‘complete’. Classic membership includes four free cinema tickets, while complete includes free entry to all films and events for the member and a guest.

DTVE first broke the news back in April 2016 that Curzon was planning to launch a curated SVOD offering to run alongside its existing transactional VOD store, Curzon Home Cinema, before the end of 2017.