Nielsen: traditional TV signal reception up in the US

The percentage of US homes with TVs receiving traditional TV signals is currently 96.5%, an increase of 0.5 percentage points compared to last year, according to Nielsen.

The research firm’s estimates include homes with TVs that receive signals via broadcast, cable, satellite or telco providers – or via a broadband internet connection connected to a TV set.

Nielsen estimates there are 119.6 million TV homes in the US for the 2017-18 TV season and some 304.5 million people aged two and older living in these homes – up 0.9% from last year.

Separately, Nielsen’s recent Video 360 Report found that more teenagers are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.