Parrot Analytics: Netflix dominates in-demand digital originals in Spain

Netflix dominated the list of the most in-demand digital originals in Spain in the second week in August, according to Parrot Analytics. The US streaming outfit took all top 10 slots in a list headed by Stranger Things and Orange is the New Black.

Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer protocols and file-sharing platforms.

The week from August 7-13 saw Stranger Things secure an average of 2.649 million ‘demand expressions’, closely followed by Orange is the New Black with 2.479 million.

Setting Spain aside from other European markets measured by Parrot Analytics, where US content is generally completely dominant, Netflix’s locally-sourced period drama Las Chicas del Cable took fourth place in the Spanish top 10 table, with average demand expressions numbering 1.742 million, up from the number seven slot in mid-July.

Colombia-set Narcos, which is filmed in Spanish and English, took fifth place with 1.652 million average demand expressions, while Mexican political drama Ingobernable took the number 10 spot, with 673,000 average demand expressions.

Spain is rapidly emerging as one of the most hotly-contested OTT TV markets in Europe, with AMC Networks emerging as the latest to throw its hat into the ring, following launches by HBO, Netflix and Amazon and plans by Sky to launch a service later this year.

National telco Telefónica is also believed to be planning to launch its own international OTT TV service to market its home-produced content in other European markets including the UK and Germany.