A+E agrees data deal with Parrot Analytics

Sean Cohan

A+E Networks has partnered with Parrot Analytics to get data on country-specific audience interest in specific TV content.

The multi-year agreement will provide A+E with information relating to several of its channels – including History, FYI, Lifetime and Viceland.

“Our international business is on an impressive growth trajectory. Using Parrot allows us to understand demand for our premium content around the world and offers us another lens on the consumer,” said A+E Networks’ president of international and digital media, Sean Cohan.

“It allows us to understand the relative value of our content and make strategic choices that maximise profitable growth.”

Parrot Analytics CEO, Wared Seger, said: “Consumer viewing habits continue to shift in digital’s favour, especially among millennials, and the audience and content distribution landscape is becoming increasingly more fragmented. Parrot Analytics will help A+E Networks navigate through the noise created by this fragmentation.”

Parrot’s data science technology is capable of measuring global demand for content across different platforms.