Guavus highlights data analytics

Data analytics specialist Guavus is to use ANGA COM to showcase how global operators can make use of machine intelligence as a key enabling technology to transform network and service operations and advance the customer experience.

Guavus will showcase operations analytics modules that it says can enable understanding and anticipation of customers’ needs, providing service assurance in legacy and virtualized environments.

Capabilities of the platform include the ability to discover and prioritize service anomalies according to customer impact; real-time assisted and preventative customer care; the ability to proactively prescribe maintenance that improves the customer experience; data monetization opportunities; provision of real-time policies for tethering detection and enforcement; and dynamic subscriber segmentation.

In addition to the company’s demonstrations, Guavus’ Andrew Colby Sr, director customer solution architecture, will present Unlocking Customer Experience Insights with Machine Intelligence on Thursday, June 1 at 10:00. The presentation will discuss how operators can glean key insights using machine intelligence to help improve the viewer experience by making legacy networks smarter, creating more automated and proactive networks. By analysing data over time, MI can deliver insights such as what is likely to happen next and prescribe actions such as what proactive steps should be taken to achieve a desired outcome, according to Guavus.

Guavus is exhibiting at ANGA COM in Hall 7 stand MS3