Proximus sees solid TV growth on back of quad-play success

Proximus’s TV offering

Belgian telco Proximus saw solid growth in its TV base in the first quarter, with the company saying that it had seen strong take-up of quad-play bundled offerings.

Proximus added 27,000 new TV subscribers in the first quarter of the year, taking its total to 1.516 million, up 5.3% year-on-year.

The company’s fixed broadband base added 24,000 customers in the same period, taking its total to 1.944 million. Proximus now claims a 36.3% of the Belgian digital TV market, up from 35.4% a year ago, as well as a 46.6% share of the fixed broadband market. Proximus has a 32.6% of the overall TV market, up from 31.2%.

The company said that it was having success in moving customers to quad-play bundles on the back of the launch of a new product portfolio.

In her remarks on the results, Proximus CEO Dominique Leroy said that, in the fact of “an intense competitive setting”, the company had “achieved the best customer growth for TV and Internet in the market and therefore further progressed our market shares, in all regions”.

She said Proximus had seen “continued good traction” for its quad-play Tuttimus and Bizz All-in bundles, with 192,000 subscribers signing up for these by the end of the first quarter.

TV contributed to Proximus’s marginally increased revenue for the quarter, with the company domestic posting sales of €1.111 billion, up 3.2%. Domestic EBITDA rose by 8.8% to €416 million.

TV revenues amounted to €95 million, up 9.2%, with both the Proximus brand and Scarlet low-cost brand seeing uptake.

Proxiums said that first quarter TV ARPU was up 3.8% to €20.90, with the Tuttimus & Familus offer providing customers with additional TV content.