SFR Play goes OTT in France

Altice-owned French service provider SFR is making its subscription video-on-demand service SFR Play available as a pure OTT TV offering, available to users in metropolitan France irrespective of which broadband service they take.

The SVOD service will be available from €9.99 a month without an ongoing subscription commitment, offering TV series, movies and kids programming across any network to multiple devices, including PCs and TVs via Google Chromecast and Apple Airplay.

Until now SFR Play has only been available to the company’s own fixed and mobile subscribers.

To boost its appeal, the new SFR Play app will include access to exclusive series such as its top-rated show Les Médicis, Maîtres de Florence, Sirènes and recent addition The Same Sky.

Coming soon to SFR Play will be a TV version of the Luc Besson-produced Taken movie franchise, which will be part-financed by parent group Altice’s recently launched Altice Studios arm.

Taken will star Clive Standen (Vikings, Camelot), Jennifer Beals (Flashdance, The L World), Brooklyn Sudano (11.22.63) and Gaius Charles (Grey’s Anatomy), and will be co-produced by EuropaCorp Television and Universal Television. Alexander Carey (Homeland), Alex Graves (Game of Thrones, Homeland), Luc Besson, Matthew Gross, Edouard de Vesinne and Thomas Anargyros will produce.

The series is a big budget effort, with a total of €40 million for 10 x 45 mins. episodes. One episode a week will be made available on SFR Play just after its airing on NBC in the US.

With 1.2 million subscribers, SFR claims that SFR Play, which incorporates the old Zive service, is the leading SVOD offering in France. As well as TV series, the service offers a catalogue of close to 1,000 movies, of which about 30% are domestic productions. SFR also has a deal with Disney to provide a broad catalogue of family and kids content.