4KUniverse set for Chinese launch

4KUniverse, the new Ultra HD TV channel that launched on the SES-1 satellite covering North America this month, has struck a deal with Chinese technology company DiaDem Technologies to distribute the service in China.

Under the 10-year deal, DiaDem Technologies has secured exclusive distribution rights to 4KUniverse in China, along with authority to secure content approval with the Chinese government. The tech outfit will also supply technology platform to launch 4KUniverse’s 4K UHD linear and 4K SVOD offering across all platforms.

“It’s refreshing that both Gordon Gu, CEO of Diadem Technologies and I share the same vision about 4K market growth, rapid deployment of fiber internet speeds and the eventual rollout of 5G mobile technology. I look forward to working together to distribute the 4KUniverse channel to the millions of Chinese who currently, and will eventually, own a 4K-enabled device,” said Matthew Mancinelli, founder and CEO of 4KUniverse.

“It’s a great opportunity to both DiaDem and 4KUniverse to promote and develop the 4K market through all tech ways, from fiber, cable, satellite, wireless and coming 5G mobile, etc. Our investment on SEEi.TV, the leading live-streaming tech platform, can offer both IP and SDI signal to all individuals/OTTs and TVs, thus to keep the Max flexibility to match with the market expectation. The same vision on both technology and market development trends for 4K affords a natural partnership between our companies. I trust the 10-year exclusive partnership can bring fruitful return to both,” says Gordon Gu, CEO of DiaDem Technologies.

4KUniverse debuted in North America this month with a line-up of 4K UHD TV documentaries, sports, movies, and TV shows aimed at millennials and Generation-X viewers.

The channel offers Ultra HD entertainment series including Model Turned Superstar and wine competition series Best Bottle. Live sports content includes exclusive 4K rights to the AVP Pro Beach Volleyball Tour. 4KUniverse will also air movies including ‘80s drama The Toy Soldiers as well as crime thriller Wolf Mother this year.