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SCTE/ISBE names sales chief
The US Society of Cable Telecommunications Engineers (SCTE) and its international arm, the International Society of Broadband Experts (ISBE), has named Matt Aden as vice-president of sales and sales operations.
Aden will be tasked with heading up a team that will commercialise SCTE/ISBE resources, including learning and development, industry standards leadership, membership activities, and annual events such as SCTE/ISBE Cable-Tec Expo and SCTE/ISBE Chapter Leadership Conference (CLC).
Aden will also be responsible for driving development of resources and infrastructure to serve the SCTE/ISBE’s 28,000-plus members worldwide.
He previously worked in international sales positions with companies including General Instrument/Motorola, Casa Systems, Terayon Communications, Harmonic and Concurrent.
“Ensuring availability of resources that can support new programes is fundamental to SCTE/ISBE’s mission. Matt Aden’s industry expertise, his organizational skills and his proven ability to forge successful business relationships will expedite creation of a team dedicated to initiating and sustaining opportunities that meet the needs of our members and our corporate partners,” said Mark Dzuban, president and CEO of SCTE/ISBE.
“The introduction of the CORTEX Expert Development System, the enhanced prominence of SCTE/ISBE Cable-Tec Expo, and the growth of international relationships are driving new industry interest in creating partnerships with SCTE/ISBE,” said Aden.
“I look forward to working across the organization and the industry to help the technology community get the most from SCTE/ISBE programmes.”