TVPlayer adds raft of digital brands to line-up with Frequency deal

UK OTT video streaming service TVPlayer has struck a three-year deal with white-label cloud-based OTT video service Frequency to offer the latter’s content as part of its service.

Under the deal, Frequency, founded by Blair Harrison, who was also behind internet video search outfit FastTV, will deliver a broad range of programming from digital brands, multi-channel networks and social influencers including Studio 71, Newsy, Jukin and Machinima.

According to TVPlayer, the initial lineup will include at least 10 linear channels and will be introduced in February to TVPlayer’s platform. More than 150 on demand channels will be integrated with TVPlayer in late March.

Frequency aggregates licensed content for operators, alongside a video platform including a personalisation engine. Operators can deploy the service over set-top boxes, mobile devices and the web.

TVPlayer offers about 100 broadcast channels on its platform, including a premium teir of 30 channels available for £5.99 a month. The service claims over one million active users in the UK.

Rob Hodgkinson, Chief Operating Officer of TVPlayer, said: “Keen to establish TVPlayer as the launch platform for lean-back video experiences, we wanted to instigate a comprehensive digital-first programming strategy alongside our premium broadcast offering, andwith Frequency, we’re able to do that with one deal and with one simple integration.”

Ian Aaron, president of Frequency, said: “TVPlayer’s unique OTT platform and rapid growth in the UK makes them an exciting and strategic partner for Frequency.  Our expansive catalogue of top digital-first content, delivered in linear and on-demand formats, will enhance TVPlayer’s already compelling programming line-up.”