Sony launches new Bravia HDR TVs

Sony has announced two new 4K High Dynamic Range (HDR) series of televisions at the Consumer Electronics Show in Las Vegas.

The new flagship XBR-A1E Bravia OLED and XBR-X930E/X940E series TVs are designed to deliver wider brightness range, higher contrast and better picture quality.

Both lines of TV will be powered by Sony’s 4K HDR processor, X1 Extreme, and will be available with screen sizes ranging from 55 inches to 77 inches.

“Sony continues to make consumer choice a priority especially for those seeking the very best viewing experience, and we are proud to introduce our new XBR-A1E Bravia OLED series,” said Mike Fasulo, president and COO of Sony Electronics.

“Sony delivers incredible innovation and excitement to customers with all of our premium 4K HDR TVs through a powerful mix of technology and our exclusive image processing.”

Pricing and launch date for the new TVs are yet to be revealed.