Samsung launches ‘smartest TV ever’

Samsung has launched what it described as its “smartest TV ever” ahead of this week’s Consumer Electronics Show in Las Vegas.

The new QLED TV series – Q9, Q8, and Q7 – is designed to let users control “most connected TV devices” from a single source, with the Samsung Smart Remote.

Viewers can also use their mobile device to select and start live TV programs and video-on-demand services using Samsung’s Smart View mobile app.

“In 2017, Samsung is focused on the continued evolution of its much lauded Smart TV offering, giving people the simple, unified user experience they want for all their entertainment content,” said the company.

Samsung claimed that the QLED TVs offer “dramatically improved colour performance” and are capable of reproducing “100% colour volume”.

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“With the advent of QLED TV, we provide the most true-to-life picture on screen,” said HyunSuk Kim, president of the visual display business at Samsung Electronics.

Other new design features include a single, transparent ‘invisible connection’ cable, through which all peripheral devices can be gathered and connected to the TV.

The news comes after Samsung announced it would introduce new smart TV services at CES this week, including personalised Sports and Music offerings.