Azerbaijan’s ODTV rolls out OTT TV offering with SotalCloud

Azerbaijan pay TV operator ODTV has tapped Canada-based OTT TV platform provider SotalCloud to launch the country’s first OTT TV streaming service.

SotalCloud worked with ODTV to manage the technical aspects of the service, such as CDN media servers, asset management infrastructure and tailored APIs to deliver a comprehensive OTT service and app.

SotalCloud also provided DVR and catch-up capability to its existing customisable platform to meet ODTV’s requirements.

ODTV currently offers a pay TV service using a set-top box with 150 linear TV channels and a library of video-on-demand content.

The streaming offering will extend its reach to smart TVs, tablets and smartphones.

Alexey Tyurkin, Head of ODTV, said: “From the first proof-of-concept to going-live with the app and service took just four months. In a market where being first with a service that appeals to subscribers can make all the difference to success, this speed was important to the ODTV launch. We have a unique offer – a live service that customers can trial for free for 60 days, which means that we are generating some great interest and our story is spreading by word-of-mouth.”

SotalCloud CEO Russell Foy said: “SotalCloud has the unique ability to quickly tailor our platform, assemble the required back-end technology and – where needed – content. This helps our customers to bring a service to market with minimal start-up costs. This ‘TV-as-a-Service’ model is one of SotalCloud’s advantages – the company doesn’t just innovate in technology, it is also offering a different kind of business model with revenue-sharing and other options on the table.”