Eurochannel secures berth on SFR Belgium

Movie channel Eurochannel, the worldwide leading award-winning European cinema TV channel has secured carriage on Altice-owned SFR Belgium’s TV platform.

SFR will be the first operator to offer Eurochannel in the country, with the channel launching on December 1.

At launch, SFR subscribers will be able to enjoy an exclusive selection of four Russian films, including time-travel-to-World War II movie We Are From the Future, and Kandahar, which relates the story of a group of Russian pilots captured by the Taliban in Afghanistan. Eurochannel will also feature the Danish thriller The Idealist and the Italian romantic comedy 10 Rules for Falling in Love.

The channel will also offer two spy TV series with its Belgian launch: the Russian spy series Two legends and the Norwegian satirical comedy Struggle for life.

Gustavo Vainstein, Eurochannel CEO said: “As part of the acceleration of the Eurochannel distribution in Europe, we are glad to integrate Eurochannel to the dynamic and innovative offer of operator SFR Belgium. Eurochannel showcases the diversity of the European audiovisual production. It proves on a day-to-day basis the vitality of the European filmmaking, which has become a true popular alternative, attracting more and more people from the general audience, and the confidence of the operators through the continent. We are certain that the SFR Belgium subscribers will enjoy the exclusive selection of premium European movies on Eurochannel, on channel 122.”

Sebastien Germain, head of marketing and brand management at SFR Belgium and Luxembourg, said: “We are happy to have Eurochannel in Belgium and to make it possible for our subscribers to discover the plurality and the richness of the European series and movies, as part of our basic TV offer. This partnership fits perfectly in the strategy of the Altice Group whose wish is to bring to the subscribers of its subsidiary companies a real added value thanks to the exclusive and original contents of its channels, while relying on the diversity of its programmes.”