Brightcove launches social video solution

Brightcove has launched a solution designed to let organisations manage their video presence across social networks from a single interface.

Brightcove Social is targeted at marketers, enterprises, and media organisations and allows them to edit, publish and track videos natively in Facebook, YouTube, and Twitter from Brightcove’s Video Cloud platform.

The company said that it aims to make it more efficient and less time consuming for its customers to post videos to various social networks.

“Each platform has different requirements, best practices, and ecosystems that makes the process for distributing and analysing video over multiple platforms complicated,” said Brightcove CEO, David Mendels.

“Brightcove Social is the first solution that simplifies the process by putting all the tools to edit, distribute, and analyse the performance of native social video in one place. The opportunity in this space is immense and Brightcove has made helping our customers take advantage of social video a top priority.”