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VR revenues in the US to reach US$38bn in 2026
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US virtual reality revenues will experience “very modest growth” in the next two years but will then reach annual revenues of US$38 billion in 2026, according to new research.
Greenlight Insights, a market intelligence specialist for virtual and augmented reality, said that VR hardware – head-mounted displays, VR cameras, and other hardware – will account for approximately 61% of total VR industry revenues in 2026.
Revenues for the 360-degree VR camera segment will reach to nearly US$4.6 billion by 2026, according to Greenlight’s estimates.
“The Playstation VR launch and Microsoft’s entry are important events, but we’ve identified a number of pivotal changes that we expect will alter the trajectory of the entire VR industry,” said Clifton Dawson, CEO of Greenlight Insights.
“A clear shift from tethered to standalone HMDS, a timeline for 5G across several global markets, and the viability of VR for non-entertainment will fuel the market beyond 2020.”
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