Cisco teams up with LeCloud for multi-DRM cloud platform

Cisco has teamed up with China’s LeCloud Computing to build a DRM cloud platform that is compatible with multiple DRM protocols and has the power to “promote the disruptive transformation of DRM business models” and innovation, in the company’s words.

LeCloud tapped Cisco’s VideoGuard Everywhere system to comply with content protection requirements from English Premier League and to meet its eight-week deadline for service launch, as well as to secure EPL content distributed through its LeSports OTT service.

LeCloud provides 10 million live broadcasts a year, with a client base of around 110,000 companies.

LeCloud CEO Wu Yazhou said: “LeCloud will join hands with Cisco to explore cloud rights service and provide one-stop solutions for digital media content from transmission, management and broadcast to distribution and protection of digital rights end-to-end. In the future we want to work together with Cisco to protect the secure distribution of quality content around the globe, to create an unprecedented ecosystem value for global business partners, and to further transform the traditional business models for content protection.”

Zhang Li, senior vice-president, Great China, Cisco, said: “Cisco is committed to helping customers seize opportunities in the new round of tech revolution and industrial transformation, to create new business value for them. Cisco is collaborating with LeCloud, in order to respond to the wave of digital content protection in the Internet+ era and ensure the secure, convenient, stable and cross-platform circulation of video content across the globe. It is our goal to protect security everywhere, to build the new engine for the protection of digital content through technological innovation, and to provide unlimited possibilities for the disruptive development of the next generation DRM cloud services.”