US 4K TV sales jump 119% in the second quarter

Some 1.4 million 4K Ultra HD TVs were sold in the US market during the second quarter, a 119% increase compared to Q2 2015, according to the Digital Entertainment Group (DEG).

The US-based industry association said that to date more than 8 million 4K UHD TVs have been sold domestically and that the roughly 45 Ultra HD 4K Blu-ray releases that were available in the first half of the year had reached “impressive sales of some 288,000”.    

The DEG’s ‘Second Quarter 2016 Home Entertainment Report’ estimates that overall HDTV penetration in the US now stands at 95%, or 104.1 million homes, and that Blu-ray playing devices – including games consoles and set-top boxes – are now in 85 million homes.

“Total US home entertainment spending was more than US$4.3 billion (€5.3 billion) for the second quarter, bringing the year-to-date total to US$8.9 billion, 2% higher than in the first half of 2015,” according to the DEG.

“Purchases of physical and digital content were up more than 4% to US$1.7 billion for the quarter pointing to consumers’ continued desire to add content to their collections. Overall physical sales grew 3% with Blu-ray discs particularly robust with 35% growth for the quarter over the same period last year.”