Massive launches Halo for OVP market

Ron Downey

TV app specialist Massive has launched Halo, a video user interface server system designed to be packaged by online video platform providers and other system integrators as part of their overall offering.

Massive Halo builds on the launch last year of Massive Axis, the company’s UI platform designed to enable the rollout of video apps across multiple devices, with as much intelligence as possible placed in the server to simplify app development.

Massive said that Halo is designed for mid-sized and niche content owners and operators that look to OVPs and system integrators to provide complete end-to-end systems for OTT.

“At Massive, we are fundamentally changing the approach to Video App UI deployment and defining our industry’s future. We are moving core UI functions and logic to the server to allow thin, high performance, presentation-based Apps, delivering huge time, cost and tactical advantages to our customers. Thanks to our technology, organisations can for the first time deliver a suite of Apps across all devices where UI presentation, content scheduling, content merchandising and targeting per device is all controlled from a universal management interface,” said Ron Downey, CEO and co-founder for Massive Interactive.

“With Massive Halo, we are taking this industry-changing approach and offering the core benefits of our technology as a flexible product for partners serving both specialist video use cases and wider mid-market clients.”