Zee taps NexGuard for watermarking

International content and channel provider Zee Entertainment Enterprises has tapped NexGuard to provide forensic watermarking.

NexGuard’s watermarking will be deployed at Zee’s Mumbai facilities.

Zee provides a raft of 33 domestic and 38 international TV channels reaching over one billion viewers globally. the company will deploy NexGuard watermarking technology to make its distribution of content traceable and secure. The company will introduce NexGuard watermarking via software plug-ins for its transcoder farms.

“Online piracy in India and worldwide is indeed a major threat for the overall media and entertainment industry. With Peer-2-Peer platforms and illegal re-streaming services flourishing in the subcontinent, we sensed a strong need to deploy solutions to protect our most important asset – our content,” said Sunil Buch, chief business officer, Zee.

“Using NexGuard forensic watermarking, we can now trace the source of illegal copies of each video asset at any point of the content lifecycle. This enhances our content security by many folds, and above all, it acts as a powerful deterrent against piracy.”