Vintage TV launches on Freeview

Vintage TV, the UK free-to-air channel targeted at older viewers, has launched on the Freeview platform.

Vintage TV is now available via Arqivia’s HD multiplexes, which cover about 76% of UK homes, in standard definition. The channel will be available to viewers with Freeview HD, Freeview Play and Youview set-top boxes.

Vintage TV, which reaches about eight million monthly viewers in the UK, is also available on the Sky, Virgin Media and Youview platforms.

Mike Finchen, director of digital-terrestrial television at Arqiva, said: “Having worked with Vintage TV for a number of years it’s great to be expanding the channel’s footprint on the Freeview platform. This is another perfect example of how Freeview allows broadcasters to reach their audiences and we’re pleased to be helping Vintage TV, and channels like it, deliver of a diverse range of content to UK homes. By increasing its reach, Vintage TV will potentially be able to air its content to a broader set of viewers than ever before.”

David Pick, founder and CEO of Vintage TV, said: “At Vintage TV, we have identified and successfully filled an obvious and substantial gap in the market, recognising that good music lasts forever and emanates from every generation. We’re especially delighted to be bringing our channel into more homes in the UK through Freeview, while we continue to seek additional ways of delivering our ever-growing library to music lovers here and around the globe.”