SFR launches sports channels

Altice-owned French service provider SFR has launched its planned SFR Sport and SFR News channels, following the earlier launch of SFR Presse and SFR Play.

The latest launches fill out SFR’s plan to become a major media player with activities centred on five poles – SFR Presse, SFR Sport, SFR News, SFR Play and SFR Family. SFR Family, which is already available, is designed to complement the TV and press offering by providing up to 40GB of mobile data to be shared between family members, with the ability to share content across multiple devices, while SFR Presse gives SFR customers access to the press titles of the recently formed Altice media Group, including newspaper Libération and magazine L’Express.

SFR Sport is a bouquet of channels dedicated to sport. SFR Sport 1 is dedicated to Altice’s flagship property, its exclusive rights to the English Premier League in France. SFR Sport 2 carries the Aviva Premiership rugby competition, Pro A and Pro B basketball, tennis and skiing, while SFR Sport 3 specialises in extreme sports. SFR Sport 4K offers UHD TV coverage of key sports, and SFR Sport 5 covers combat sports and martial arts.

SFR News includes the existing BFM TV, BFM Business and Israeli i24 channels, as well as two new services – BFM TV Sport, which is launching in time for the Euro 2016 football championship, and BFM TV Paris, which will launch in October.

SFR is providing multiscreen access to the new services, including live sports.