Starhub partners with Nagra for Netflix launch

Singapore-based pay TV operator, Starhub, has partnered with Nagra to launch Netflix on its Fibre TV platform.

The launch was enabled by Nagra’s MediaLive Suite set-top box reference platform and anyCAST CONNECT security solution, and was announced on the same day that executives from Starhub and Nagra both spoke at TV Connect in London.

“We are excited to expand our on-demand content catalogue with one of the world’s most popular SVOD services. Nagra’s platform allows us to seamlessly integrate our existing Fibre TV content offering with internet TV services such as Netflix to create a compelling new proposition for our customers,” said Ms Wang Li-Na, Head of Product and Marketing, StarHub.

Jean-Luc Jezouin, senior vice-president of Nagra Asia added: “The StarHub Netflix launch is an excellent example of how service providers can offer the best of two worlds by elegantly blending internet TV services into a pay-TV offering. Consumers ultimately care about how conveniently they find the content they like and this is all about keeping the experience simple and smooth with intuitive use cases like Netflix as a channel, Netflix as an app and Netflix as a search result.”