Irish TV goes over-the-top in North America

An Ireland-based international TV channel is due to go direct to North American viewers after signing an over-the-top deal with Tata Communications.

Irish TV will be accessible to some 40 million Irish residents in the US, with international expansion plans in other regions to follow “in the near future”, according to the firm.

“We needed a global network that was flexible, reliable and would deliver a seamless, high-quality experience to our audiences. We’re excited to partner with Tata Communications to launch this new distribution capability and open up greater possibilities to the services we can provide in the future,” said Irish TV founder and CEO, Pierce O’Reilly.

Rangu Salgame, CEO growth ventures and service provider group, Tata Communications, added: “by harnessing the power of our Media Ecosystem, Irish TV will be ideally positioned to reach the vibrant market of Irish nationals and Irish Americans living in the US.”