Bloomberg Television launches on TVPlayer

Financial news channel Bloomberg Television has launched on free streaming service TVPlayer in the UK.

The channel joins the 63 free-to-view channels that viewers can already stream through the over-the-top TVPlayer service, which has been optimised to work across platforms and devices.

“We’re delighted to be increasing our UK distribution through offering Bloomberg Television on the TVPlayer platform,” said Justin Dewhirst, general manager, Bloomberg Media, EMEA.

“Responding to the demands of our audience of business and financial professionals, to access smart, relevant content, wherever and whenever they are, on any device is a key strategy. In addition, many of our advertising clients target the UK and this platform offers an additional opportunity for our commercial partners to deliver their advertising messages to their target audience.”