Deutsche Telekom looks to increase share of German TV market

Deutsche Telekom plans to increase its share of the German TV market in the year to come and is hopeful that TV revenues will play a significant role in offsetting the decline of its voice and SMS revenues.

Telekom said that its converged MagentaEins offering now had two million customers, and that it was hopeful this could help drive uptake of services, including TV.

Deutsche Telekom has so far launched MagentaEins in five European markets and the company said that this had helped deliver broadband and TV growth, with over one million fixed-mobile convergence customers signed up. It said that it expected this trend to continue in 2016, with revenue expected to stablise after a decline this year.

Deutsche Telekom had 2.683 million TV customers in Germany at the end of the year, up from 3.632 million in the third quarter and up from 2.442 million a year earlier. TV revenues amounted to €1.149 billion for the year, up from €1.043 billion a year earlier.

In Europe outside Germany, the operator had 3.904 million TV subscribers at the end of the year, up from 3.832 million the previous quarter and up from 3.714 million a year earlier.

In Greece, subsidiary OTE had 445 million TV customers at the end of the year, up by a quarter from 354,000 at the end of 2014. OTE’s Romanian subsidiary Telekom Romania had 1.452 million TV customers, up slightly from 1.414 million.

Hungarian unit Magyar Telekom had 960,000 TV customers, up 4% from 923,000 in 2014.

In Croatia, T-Hrvatski Telekom suffered a slight reverse in TV numbers, dropping its base from 653,000 to 636,000. Deutsche Telekom’s Slovakian subsidiary increased its TV base from 468,000 to 493,000.

Deutsche Telekom posted overall revenues of €69 billion for the year, up 10.5% on the previous year. Adjusted EBITDA was €19.9 billion, up 13%.