Videology integrates Nielsen Digital Ad Ratings in Europe

Advertising technology company Videology has integrated Nielsen Digital Ad Ratings (DAR) in Europe, enabling audience measurement across mobile apps.

Videology now offers audience measurement validated by Nielsen – showing delivery of advertisers’ campaigns online and on mobile apps – to clients in the UK and France.

Videology also plans to roll out the offering in Italy and Germany “soon”.

“Consumers are no longer just consuming TV-style video content via traditional TV, but are increasingly watching content across online and mobile devices, with at least 31.8 minutes per day spent on video viewing via smartphones,” said Catherine Hallam, Videology director, EMEA Product Solutions.

“By integrating mobile tracking and optimisation into Videology’s solution with DAR, Videology can now prove to advertisers that they are reaching their target audience across all digital platforms.

Nielsen first launched mobile tracking within DAR to the European market in October 2015.